By Justin Crann

In a year when many brands have been more cautious in their support of the 2SLGBTQ+ community, The Body Shop is doubling down. In recent months, brands like Bud Light and Target have become targets of backlash ranging from online criticism and calls for boycotts to threats against stores and executives, leading to many companies being more reserved in how they support causes in their marketing and products.

http://strategyonline.ca/2023/06/16/the-body-shop-maintains-its-pride/